Background
Insight Management Consulting provides training, consulting, and coaching to help organizations improve current practices by eliminating barriers to success, whatever they may be. Insight has been partnering with businesses across the US to better achieve their missions for nine years now.
Insight Management Consulting’s website houses valuable information for potential customers on the services they offer, and the majority of their clients find them online. The problem arose when they increased their staff and began driving more traffic to the website, they started to receive an influx of complaints about broken links and navigational difficulties.
Time for a Change
Jim Higgins, Director of Business Operations at Insight Management Consulting, is in charge of overseeing website operations and implemented WordPress in 2010. While the popular web software created an organized outline for the site, the full functionality of WordPress was not being utilized and broken links were still being reported by users when they worked for admins. WordPress can be a language of its own, requiring extensive training and experience to master themes and plugins. Meanwhile, Insight’s company identity was becoming muddled because they had to constantly send clients and potential customers to their training product’s website, instead of their own. They needed a functioning web presence to improve brand awareness as soon as possible.
After being referred to NextLOGiK by a trusted colleague, Higgins began outlining their hardships, deadlines, and expectations with Kirk Couser, CEO, and Jeff Kalb, User Experience Director, at NextLOGiK. “Talking with Kirk and Jeff made me realize we don’t need to start over and rebuild, they reassured me they can take the site we have and improve it” stated Higgins. After the initial outreach, Jim knew he didn’t need to shop around for other web developers, he felt comfortable and confident that NextLOGiK would be able to give them the updates they need at the right price.
Proven Process
Higgins and the NextLOGiK team discussed the state of their site in terms of content, structure, and design/brand presentation. They outlined what was working and what was not in terms of user behavior and functionality, and discussed the audience they are looking to reach to understand the overall goals and objectives for the company.
Next, Jeff made recommendations for the overall site structure and navigation along with suggested changes to the primary screens of the site (home page, events section etc.) and agreed upon a plan of action with Jim. The NextLOGiK team updated the WordPress platform and themes, including additional security features, and redesigned the home page with relevant brand positioning and messaging. The site was populated with a combination of new and existing content along with fresh imagery to help make the overall presentation more engaging than before. Finally, the site was tested for performance, mobile responsiveness, and form functionality then pushed to the live server environment. Jim was thrilled that they were able to work with the existing site instead of performing a complete overhaul.
Higgins praised the efficiency and attentiveness of NextLOGiK stating, “We were not sitting around waiting to see if they were making progress on our site, when working with Jeff I realized that he was ready to implement as quickly as I was feeding him information.” Everything Jim asked for and envisioned for the site came to life in a professional, intuitive, and visually-pleasing layout.
New Initiatives
Insight Management currently has a strong and specific client base, but they are hoping to expand into new customer markets and having a functioning, user-friendly website acts as their best piece of marketing collateral. Jim’s biggest goal was improving the overall look of the website, and with updated graphics and a simplified layout, those who visit the site can learn what Insight does and how their organization could benefit from professional training, consulting, or coaching. No more broken links or difficulties navigating, the site now has a cohesive flow and most importantly, works properly.
Reflection
After his experience working with Kirk and Jeff, Jim recommends NextLOGiK to anyone that needs help building or improving a website. He also said, “You understand what you’re talking about and are very good at making ideas a reality in WordPress, I would recommend NextLOGiK in a heartbeat to anyone struggling with a WordPress site. The price was on point and the process was great.”
Since 2006, Insight Management Consulting has helped government and private sector organizations create lasting change in behaviors by equipping individuals with the skills they need to be successful. Insight Management Consulting is committed to helping individuals and organizations overcome the obstacles that stand in the way of success.
visit www.findinsight.com
