User Experience (UX) Approach
User Experience design is the art and science of structuring information environments to help people effectively fulfill their needs on the web. It involves all aspects of an end-user’s interaction with a product, system, or service. Our approach to UX involves evaluating current assets, constructing and implementing a content strategy, and continually measuring performance.
It will be the UX framework and its associated deliverables that will carry the visual identity, brand messaging, and business objectives through the technical development phases. Our UX process typically unfolds in tight integration with the four phases of our Development Process to help our team maintain a clear and complete understanding of the state of the site’s content.